Nothing markets better than a set of puppies. When I worked at a call center in downtown Fargo, our office received emails by the dozens. One day, we got an email about a litter of puppies that were going to be given up for adoption if no homes were found for them. If I recall right, there were about 8 puppies in the picture attached to the email. Sure enough, this email made it not only to our office building but to half the other offices in town. One of my co-workers responded, asking how many were left, because he was interested in getting one. The reply was “none.” Here is the letter.

FW: Black lab mix puppies need homes, if you happen to know anyone interested. Scott rescued 6 black lab (mix) puppies out of the middle of the road on Saturday. PLEASE help me find them homes – otherwise, it’s Animal Control – which means they will only have 5 days. We’ve bathed them, sprayed them for fleas and wormed them….but we can’t keep them. They are currently in a kennel in my basement since I don’t have a fence. I’ve lost count of the number of rescue groups that I’ve contacted, only to be turned down due to no room. Please check with every dog person you know to see if they need a puppy! Thank you!

What an awesome marketing strategy. If you didn’t consider adoption a puppy from the paragraph above you are inhuman. On the reverse side, if you ever have a litter of puppies or kittens to get rid of, all you need to do is send out a mass email with a sob story and sure enough, they will all be taken. Fast forward to now and apply the same technique to blogging. People will get involved if they are emotionally hooked. Puppies are what they are, and there is no hiding it.

How are you getting your reader involved? One way to get involvement is to make people laugh, cry, think, get angry or relate. People will get involved if they are being emotionally stimulated. I plan on making you think when you read my posts. If I am failing in that, then no one will read my posts. Find a way to present your topic in a way that makes people become emotionally invested.

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