You may have noticed that I have a single Project Wonderful ad on the left side of the blog. I decided to only place one ad
there because I can’t stand sites with 20 Google ads blocking all of the content. I also feel that if you are trying to provide a quality blog that adds value to the readers, you should not plaster it with ads.
On the other hand, if you are trying to make money from a semi-static webpage, you are doing the right thing by covering it with Google ads. You are focusing on quantity instead of quality. I read a report done on some A-list blogs that said some of these blogs use up to 30% of the front page for advertising space. Way too much space is being consumed with ads on these sites, and any of the frequent visitors will eventually learn to navigate the site without clicking ads. I believe if there were 4-5 well placed ads of different sorts on the site, there would be a much higher demand for the space while generating roughly the same income. The advertisers would in change be getting a lot higher CTR, since there would be fewer ads displayed to begin with. On some of the blogs that I frequent, advertisers have purchased 2-3 ad spots on the front alone page.
I have been doing a little experiment of my own between Project Wonderful and Google Adsense. On my blog I am going to be running Project Wonderland and on my girlfriend’s blog That Mutt I will be running Google Adsense to see which service is the best for up-and-coming blogs. I will continue the tradition of sharing my findings and experiments with everyone here. I will be promoting each blog equally and with the same zeal. I would like to know how each of these services have worked for you. Leave me a comment and let me know.
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Tags: Advertising, Blogging, Google Adsense, Marketing, Project Wonderful
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I have to agree with you. Although I think I prefer reading around adsense than the ones with 20 blinking ads all over it.
CindyS's last blog post..Hooray! My Income Taxes Are Done
I am beginning to think that Project Wonderful isn't that wonderful after all. To me it seems really limited for income potential.
I don't understand PW. I think I've earned a whopping .06 this week with it and spent like 1.35 — how can that be? Who's making the money?
I may ditch PW, too, but I'll give it another couple of weeks or so. I definitely see more traffic and get more people commenting. (well except when they don't get my poetry )
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Margaret's last blog post..Did the Earth Move for You?
I agree. When I do a search for the most expensive ad on PW they pretty much top out at $5. One well place Google ad could out preform that on a consistent basis.
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